Do you have a program success story you would like to share? Did your innovative spirit take flight, producing results others should know about? Please help us make the 2019 Utility Energy Forum a success by presenting your program during the Utility Program Stand Up Challenge!
“Utility Recipes for Meeting Customer Needs” is the theme for this year’s UEF. It is being held April 24-26 at the Cambria Pines Lodge in Cambria, California.
The StandUp Challenge is a fast-paced poster session that gives speakers the opportunity to present their poster to attendees three or four times over a 45-minute window. To have your poster considered for the StandUp Challenge, submit your proposal no later than Friday, Sept. 21, 2018. Posters are most likely to be chosen if they focus on program results and lessons learned, are vendor agnostic, and have a utility or government author or co-author and presenter.
Other deadlines are approaching as well. Register before Nov. 30, 2018, to receive your Early Bird Discount, and make sure you submit your application for the Jim Brands Memorial Scholarship by Jan. 11, 2019.
The 38th annual Utility Energy Forum (UEF) will begin as it has for the past several years with a Pre-Forum Workshop just for the people who keep the lights on—staff from utilities and government agencies.
The session gives power providers and government representatives their own time to candidly discuss issues that concern them, strictly from their own point of view. “The UEF attracts a lot of trade allies and representatives from related field, but it is first and foremost for utilities,” explained WAPA Energy Services Manager Ron Horstman. “Giving utilities a chance to ‘talk amongst themselves’ first sets the tone for the meeting. They go into the forum with a clear idea of their shared challenges and what they hope to learn.”
Join us! The UEF is a California-centric event, but don’t let that stop you from attending. You may have more common ground with West Coast utilities than you realize.
It is a great opportunity to network with energy services colleagues and learn about their customer programs related to energy efficiency, renewable energy, key account management and other customer services. This year’s theme, Preparing for the New Energy Future, asks us to challenge our traditional thinking to be ready for the rapidly changing energy utility industry.
The Double Tree Hotel in Rohnert Park, California, will host the UEF this year. The registration rate includes not only your conference registration, but your lodging and all your meals. The views of the Sonoma Wine Country are free.
Horstman will be attending the UEF and moderating the Pre-Forum Workshop along with Paul Reid of Azusa Light and Power, so attendees will get to share their thoughts and concerns about WAPA as well. Your Energy Services Bulletin editor (me) will also be on hand to hear your stories and pick your brain about services you would like us to offer. We look forward to meeting WAPA customers and learning all about your challenges—and your innovative solutions—April 25-27.
The UEF program committee asked utility and government representatives to weigh in on the topics they wanted to discuss in the exclusive session dedicated to those groups. Not surprisingly, the responses reflected California’s unique situation, even as they echoed the findings of the Utility Dive survey.
Energy storage The question that was No. 1 in the minds of survey respondents was, “What is the value of energy storage for customers, utilities and the grid?” It is not hard to connect the dots between energy storage and concerns about distributed energy policy and aging grid infrastructure that ranked high in the Utility Dive survey. But in California, a combination of legislative and market forces have made energy storage specifically a relevant topic.
Most people automatically think about battery systems when they hear energy storage, and six utilities in the state have already installed and are experimenting with that technology. However, thermal storage—using available renewable electricity to heat water or make ice for later use in heating or cooling—is a proven technology in use at eight California utilities. Pacific Gas and Electric has the state’s only pumped storage project, which uses renewable energy to pump water to a higher-altitude reservoir where it is released to generate hydropower when needed.
Utilities and battery manufacturers still have much to learn about storage batteries, from funding and installation to operation and maintenance to best uses for the systems. Riverside Public Utilities enlisted the University of California Riverside as a research partner to discover more about solar-plus-storage capabilities. Imperial Irrigation District installed 30 megawatts (MW) of storage last October. System operators find it valuable for balancing intermittent solar power during weekdays, but also note that it takes 220 tons of air conditioning to control battery temperatures. Maintaining constant battery temperature is crucial to extending the life of batteries. Tucson Electric Power (TEP) chose to lease 10 MW of storage from Next Era and Eon as a way of easing through the learning curve. The system supports 40 MW of solar and provides ancillary services for TEP.
So far, the business case for storage has yet to be made because utilities are still discovering the values associated with it. Also, each utility will have to learn how to maximize storage on its own system. Planning and rate design will play a critical role in unlocking the value of the technology. But utilities can’t afford to hang back, as big, energy-intensive businesses like data centers are already investigating going off-grid with their own solar-plus-storage systems. These customers may prove to be important partners for power providers seeking to meet storage mandates.
More to offer Stagnant load growth appeared in the Top 10 Utility Dive survey results, a harbinger of reduced revenues utilities can expect from distributed generation and storage technologies. California utilities seem to be ahead of the curve in this respect, interested in exploring new business models to grow services and build relationships. Many roundtable participants have begun to create programs and services that offer customers more than kilowatts.
A number of industry surveys indicate that most consumers still rely on their power providers to help them sort out claims about electrical products and services. Utilities can leverage this trust to get customers to take a holistic approach to energy use, installing weatherization and efficient appliances and systems before moving on to renewables.
The City of Palo Alto Utilities (CPAU), for example, offers comprehensive home audits and free concierge service that customers can call with any question about energy use. The service is just starting to take off as CPAU hones its message and outreach strategy. “Ongoing customer communication is critical, and not just for specific programs,” observed CPAU Key Account Manager Bryan Ward. “The issues are complex and education is tough, but the more customers understand, the more they can make good decisions for themselves.”
When the customer is ready to install a solar array, the utility has a vested interest in making sure the job is done right. Roseville Electric Utility’s Trusted Solar Advisor program has been highly successful in helping its customers make educated decisions about solar installations. The “Solar Guy,” Energy Program Technician David Dominguez, has even become something of a local celebrity. Roseville is considering expanding the program to other services, like electric vehicles and energy storage. The moral of Roseville’s story is that personalizing a program can take it to a whole new level.
EVs, rate design central to discussion Of course, you can’t have a discussion about new utility services without the subject of electric vehicle charging stations coming up. Roundtable participants represented a number of different approaches to this service. Burbank Water and Power installs level 1 (standard household) charger outlets on customers’ property and offers a rebate to customers to install a level 2 (240-volt) outlet.
CPAU facilitates permitting and filing for residential and commercial charger installation and for transformer upgrades. Multifamily units, nonprofits and schools are eligible for rebates for chargers, but high-tech businesses in CPAU’s territory didn’t need an incentive to install the technology. The important thing, most agreed, was that utilities need to be involved in pushing out EV chargers, both for the new revenue stream and to ensure effective deployment and implementation.
EVs and technologies like home automation—another behind-the-meter product utilities could offer—lend themselves to load shifting, especially in residential settings. To take full advantage of such demand response strategies, utilities will have to design rates that give customers a reason to participate. The Public Utility Commission of California has called for robust time-of-use rates, which would present utilities with another customer education challenge. Power providers will also want to make sure that vendors of behind-the-meter services are giving consumers honest and accurate information and appropriate support.
Energy efficiency ain’t easy The final roundtable issue was one that is relevant across the country, but again with special significance to California: What hurdles are you encountering integrating and managing more energy efficiency in your mix?
In addition to the state getting half of its electricity from green energy by 2030, California buildings must also increase energy efficiency by 50 percent. As any utility program manager can tell you, the more successful you are at reducing your customers’ energy use, the harder it is to find new savings. The overall trend toward higher efficiency standards for appliances and equipment, along with some of the toughest building codes in the U.S., is already making it more difficult to design effective efficiency programs.
Encouraging customers to make energy-efficiency improvements is further complicated by the fact that electricity rates may continue to rise anyway. Consumers don’t generally care about the intricacies of load resource balance or system optimization, issues that resist simple messaging. To make matters worse, third-party vendors rarely bother to explain to their customers how installing a measure will actually affect their home utility bills—if they, themselves, understand.
When the subject is energy efficiency, talk always circles back to flat and falling revenues, something affecting almost everyone on the panel. Sacramento Municipal Utility District attributes a noticeable decline in sales to building codes. EV charging and electric water heating could help to make up some load, especially since most water heaters in the state are still gas units. But CPAU found few takers for a pilot program offering customers a generous rebate to install electric heat pump water heaters.
Change still only constant There is still plenty of low-hanging efficiency fruit that utilities have not yet picked, though participants acknowledged that it may be getting more expensive to reach. The “free” electricity from a solar array is a lot more appealing to customers than elusive “savings” from an energy-efficient appliance. It is enough to make utilities wonder if the best days of energy-efficiency programs and incentives are behind them.
And yet, industry research shows a strong correlation between energy efficiency and customer satisfaction. Such programs give utilities a chance to interact with customers in a way they wouldn’t get to otherwise. Board members may continue to support a traditional program that does not contribute much to financial or operational goals because they see the public relations value of it. If utilities are going to phase out traditional energy-efficiency programs, they will need to find other ways keep customers engaged and happy.
The two hours scheduled for the UEF Pre-Forum Roundtable passed quickly and—spoiler alert—we did not resolve our most pressing issues. That is likely to take trial, error and perhaps an appetite for risk that is hard to square with our historic mission of reliability and affordability. But it did remind us that customer relationships must be viewed as part of the solution.
The location and dates for the 38th Utility Energy Forum (UEF) will be set in the coming weeks, so watch for an announcement soon. We hope you will save the date and plan to join your colleagues—and your WAPA Energy Services representatives—for three days of learning, networking and professional development.
Next year’s event may even sweeten the deal for busy utility employees with a limited travel budget. The UEF planning committee is considering offering training opportunities in conjunction with the annual Forum as a separate event. The training would take place on Tuesday afternoon before the Forum begins on Wednesday and would be open to Forum attendees for an additional fee.
Please take a moment to complete a brief surveyto tell the committee if this is of interest to you. If there is enough interest, there will be a pilot program at the 2018 event.
If the rapid pace of change in the utility industry has become almost a clichéd topic, it is because trying to assess and manage it is a constant challenge across large, small, investor-owned and public power providers alike. So don’t expect attendees at the 37th annual Utility Energy Forum to run out of things to say about this year’s theme, “Change is the Only Constant – Customers, Policy and Technology.”
Packed agenda Over three days, utility managers and marketers, customer service professionals, program developers, facility managers and industry allies will tackle that theme from many perspectives. The agenda covers the broad categories of policy, strategic planning, technology, customer programs and workforce development.
The opening keynote by Seth Kiner, managing director at Charlotte Street Advisors, delves into the many shifts underway in the industry and what they mean for utilities, policy makers and electricity customers. Kiner will also explore how energy providers are evolving to meet the needs of consumers, regulators and stakeholders.
Sessions will explore topics such as electric vehicles, building retro-commissioning, window coverings and partnering with specific market segments. As always, WAPA customers play a prominent role in hosting panels and presenting. Roseville Electric will discuss its revamped residential new construction program, formerly known as Best Home. Burbank Water and Power will explain how teaming up with a gas utility encouraged conservation of water, electricity and gas, all at the same time. Sacramento Municipal Utility District will talk about the Coalition for Home Electronics Energy Reduction, a collaborative effort to cut U.S. home entertainment energy consumption by 10 terawatt-hours annually by 2020.
Speaking of utilities, you won’t want to miss the Pre-Forum Workshop, for power providers and government representatives only. Registrants took a survey and voted on the questions they most wanted to address in this year’s roundtable discussion. The top questions are:
What is the value of energy storage for customers, utilities and the grid?
What beyond-the-meter services is your utility considering?
What hurdles are your utility encountering with integrating and managing more energy efficiency in your resource mix?
Make new friends, partners In addition to the sessions, the forum offers many opportunities for attendees to compare notes, brainstorm, ask each other questions and come up with new answers together.
The Utility Stand-up Challenge is a fast-moving poster session during which attendees can visit up to six storyboards detailing utility-sponsored energy programs or research. Storyboard presenters have up to five minutes (seven with Q&A) to share their program’s goals, successes and lessons learned. A bell rings, attendees choose another storyboard and the clock starts again.
Networking breaks, receptions and meals provide more chances to mingle and chat. The ever-popular “Any Port in a Storm” wine tasting event will be back on Thursday night.
Different venue, same high quality In keeping with the theme of change this year, the UEF is moving to a new home at the Hilton Sonoma in Santa Rosa, California. The hotel is located in the heart of the California wine country, near historic locations.
The nearest airport is the Charles M. Schulz Sonoma County Airport, just three miles from the hotel. The largest airports are San Francisco International Airport and the Metropolitan Oakland International Airport, both 65 miles away. The Sonoma County Airport Express provides scheduled shuttle service between San Francisco or Oakland airports to the Sonoma County Airport for $34 each way. You can use a taxi, Uber or Lyft to get to the hotel from the Sonoma County Airport.
Register today! One of the great things about the Utility Energy Forum that hasn’t changed is its all-inclusive registration fee. You get all your meals and two nights in a standard room for one price. There is an add-on fee for additional nights if you decide to stick around for the weekend and enjoy wine country.
There are also opportunities to get your name in front of your colleagues through sponsorship, event hosting and exhibiting. Several packages come with multiple conference registrations, so they are a good value if your organization plans on sending more than one representative.
Another thing that has stayed the same about the Utility Energy Forum is that representatives from WAPA’s Energy Services will be attending. We look forward every year to meeting our customers in person, and we hope to see you there.
The 37th annual Utility Energy Forum is just around the corner, and with it, the Pre-Forum Workshop for utility and government attendees. This exclusive session is a candid roundtable discussion about pressing issues facing power providers and the government agencies that support them. The program committee is inviting attendees from those sectors to share their greatest concerns in an online surveyby Feb. 8. The topics that get the most votes will be included on the workshop agenda.
This year’s theme, “Change is the Only Constant – Customers, Policy and Technology,” sums up the challenges of doing business in today’s electricity industry. The main agenda offers many perspectives on what customers want, what utilities can do to meet those expectations and what policy makers can do to help.
The workshop, however, is the place to really get into the weeds on how change is reshaping everything from daily operations to long-term planning. If you are worrying about depreciating assets or new net-zero developments in your territory, this is the place to talk about it. If you wonder what kind of skills your employees will need to manage the new environment, suggest that topic. If you are trying to figure out how to work with customers who want to install energy storage batteries on their homes or businesses, the workshop offers the chance to learn from others. And that only scratches the surface.
You don’t have to be attending the Utility Energy Forum, May 3-5, to vote in the survey. All utility professionals and government representatives can contribute their valuable and much-needed perspective. For those who miss the event, Energy Services Bulletin will be reporting on the big stories, and speaker presentations will be posted on the website.
But there is nothing like a face-to-face conversation with your colleagues to get the wheels turning. We hope you will join us at the Hilton Sonoma in Santa Rosa, California, to share ideas, discuss solutions and think about where you—and our industry—are going.
Changes and challenges are coming to the utility industry in 2017, along with plenty of new tools and innovative approaches you can use to not only manage but master the shifting landscape. Here are some upcoming workshops and courses to help you prepare for what the New Year has in store:
Storage batteries have been around for a while, but integrating them into transmission and distribution systems is new territory for electric utilities. Until recently, it was difficult to make a business case for investing in utility-scale storage. However, the integration of more intermittent and non-dispatchable resources into utility portfolios is changing the cost-benefit equation. Storage batteries provide high-speed response, controllability, modularity, scalability, expandability, flexibility and transportability—exactly the attributes utilities are going to need for the foreseeable future.
This seminar provides an overview and guided tour of proven battery technologies from different manufacturers, challenges of interconnection, investment requirements, typical storage battery power purchase agreements, settlement equations and investment guidelines. The seminar materials cover the full spectrum of applications for utilities, regulatory agencies, project developers, private investors, finance firms, wholesale market participants and owners of wind and solar power plants.
Load forecasting has always been an invaluable tool for helping utilities manage uncertainty. But pre-computer era forecasting practices do not account for a host of bewildering conditions that now affect electricity use. Changes in the mix of supply- and demand-side resources, the impact of technology on the grid and access it allows to system and customer data and dramatic shifts in commodity prices are just a few of the factors that traditional methodologies are failing to capture.
Fortunately, new forecasting methods have been developed to address challenges such as demand forecasting, renewable generation forecasting and price forecasting. This course offers an introduction to modernized forecasting principles, practices and their applications in the utility industry. It will be loaded with examples and illustrations that translate these methodologies into the resulting utility practices.
Attendees will get the essential tools for making sense of today’s power environment and delivering proper guidance for industry decision-makers. An IACET credit is also available for this class.
“Destination Innovation” is the theme of the 27th annual conference of the Association for Energy Services Professionals. This event draws top program managers, policy makers, implementers, marketers, evaluators, consultants and vendors in energy efficiency. The extensive agenda will cover the range of current topics in marketing, tools and technology, implementation, program design, research, evaluation and more.
In addition to speaker presentations, panel discussions and networking events, this year’s conference offers pre-conference training courses. Attendees can either focus on program planning, design and implementation or brush up on their critical thinking skills, while earning .5 CEU.
New and innovative versions of property-assessed clean energy (PACE) legislation and programs are gaining support across the country. Learn more about this 100-percent voluntary strategy to fund energy upgrades to buildings while creating jobs, increasing property value and making progress on state policy goals. The second annual Summit will offer an in-depth look into the growth in residential PACE financing, new PACE products, strategies and programs in development and more.
Newcomers and PACE practitioners alike can will benefit from the opening workshop, PACE 101 Workshop. Presentations will cover legislation to project implementation, including best practices in legislation, local ordinances, program design, financing options, marketing to building owners and training of contractors. Add a wide range of sessions led by PACE experts and an abundance of networking opportunities, and you have a crash course on a valuable tool for growing energy efficiency in your community.
Program development and networking are central to the Utility Energy Forum, now in its 37th year. The sessions will challenge traditional thinking and ask attendees how they are preparing for a different energy utility industry than the one they knew.
This year’s theme, “Change is the Only Constant – Customers, Policy and Technology,” is appropriate not only for our industry, but also for the new location. The Hilton Sonoma, in Santa Rosa near California’s wine country, will host the forum. What hasn’t changed, however, are the sessions “ripped from today’s headlines” (or rather, from our daily experiences), the outstanding speaker roster, and the abundance of networking opportunities. WAPA Energy Services representatives will be there, too, and we look forward to some face-to-face time with our customers.
This first-of-its-kind event focuses on creating utility products, services and experiences for the customer of today and tomorrow. Forward-thinking utility leaders and experts from outside the utility space will explore innovative approaches and design-oriented experiences from a variety of industries to demonstrate how these strategies can be applied at utilities. E Design 2020 askes attendees to leave their comfort zone, uncover high-potential partnerships and discover ways to embrace technological changes that will affect residential and non-residential customers.
After introducing attendees to the design-oriented approach, the comprehensive agenda covers distributed energy, demand-side management, energy services, technology and targeted customer programs. The event highlights empathetic thinking to discover customers’ underlying needs and find new ways of developing products and services that will turn customers into allies.
You can also download materials from the Behavior, Energy & Climate Change Conference (BECC), presented annually by the American Council for an Energy Efficient Economy (ACEEE). The conference looks at human behavior and decision-making and how to use the knowledge to accelerate the transition to an energy-efficient and low-carbon future. The session abstracts and some PowerPoint presentations are available for free, or you can buy the full proceedings.
This is the time to let ACEEE know what you would like to see on the 2017 BECC agenda. ACEEE will issue the call for abstracts Feb. 10 for presentations that:
Identify key lessons about behavior and decision making that advance energy/climate solutions
Help integrate research insights throughout the value chains of energy-using goods and services
Expand support for social science research as applied to the biggest contributors to today’s energy challenges
Facilitate knowledge accumulation, exchange and collaboration across analytical approaches from micro to macro (e.g., individual, group, organizational, societal behavior, and decision making)
“The Transformed Utility: Connecting for Success” is the theme for the 36th annual UEF. “So it’s fitting that the forum is taking place in a facility that has recently undergone an efficiency transformation,” observed Western Energy Services Manager Ron Horstman. “Energy efficiency is going to be a critical component in tackling the challenges utilities are facing.”
“We started focusing on transformation as a theme last year because so much is changing so fast in our industry,” acknowledge Mary Medeiros McEnroe, Silicon Valley Power Public Benefit Program manager and UEF president. “We need to be looking at the future, to see where we need to go with customer service and technology.”
Placer County demonstrated that forward-looking spirit when it took the Better Buildings Challenge. The upgrade combined innovative financing, public-private partnerships and high-tech solutions to reduce Granlibakken’s energy consumption by up to 43 percent. “That is the kind of flexibility and creative thinking utilities will need to meet new mandates and shifting customer expectations,” said Horstman.
Agenda highlights big issues Those topics and more appear throughout the UEF agenda and in the pre-forum workshop for utilities and government representatives only. Eligible attendees voted on the issues they will be discussing Wednesday morning prior to the UEF kickoff. Their leading concerns include how utilities can benefit from energy storage technology, measuring energy savings from water conservation and the new roles being thrust on utilities. “One of the reasons the UEF has grown so much over the past few years is the work the planning committee has done in reaching out to identify relevant topics,” noted McEnroe.”
The forum officially opens with a keynote address by Sue Kelly, president of the American Public Power Association, on possibilities for incorporating new technologies and services into their customer service options. The afternoon continues with the strategic policy panel discussion, co-chaired by Modesto Irrigation District Energy Services Supervisor Bob Hondeville. “Co-chairing different panels is always interesting and educational for me,” said the UEF veteran. “It is rewarding to be able to have a dialogue with the speakers and introduce relevant topics to the discussion.”
The second morning of the UEF begins with a session on communicating thermostats. “Customers are asking for the thermostats and other smart tools, while utilities are still figuring out how to design effective programs with them,” said Medeiros McEnroe, who is chairing the session. “There is definitely a learning curve for both parties. I’m looking forward to hearing what Energy Star has to say about the technology.”
Vanessa Lara of Merced Irrigation District is co-chairing the “customer’s view” session later that day. The panel includes Ron Parson of Granlibakken Management Company, who will be discussing their retrofitting experience.
Technology is the subject of afternoon sessions, exploring the latest in programs and tools to improve building design, retrofitting and energy audits. Attendees will also learn about demand response, supply- and demand-side management resources, as well as advances in electric vehicle and heating and cooling technologies. The final day features deeper explorations of specific systems and equipment.
Greening up networking Much of Granlibakken’s energy savings are coming from replacing obsolete refrigerators, dishwashers and stove-hood exhaust systems with energy-efficient models. So the informal networking over great meals and snacks—where so many important connections are made—is now an energy saver, too. Consider that a good excuse to enjoy an extra dessert or appetizer.
Attendees will also enjoy sessions and events like the networking reception and the “Any Port in a Storm” port wine tasting in newly efficient comfort. Automated heating and air conditioning systems were installed to increase the efficiency of the facility’s natural gas boilers. You can leave your suits at home—the UEF is still a business casual function—but you may want to bring your swimwear and gym gear to make use of the resort’s fitness facilities.
The most important thing to bring to the Utility Energy Forum, however, is yourself: your ideas, your experience and your curiosity. “The UEF is unique in that it brings together people who are ready to build relationships and collaborate,” said Medeiros McEnroe. “I have come up with a number of partnerships with other utilities and service providers from past events.”
There is still time to register and, if you are a Western customer who is attending for the first time, to save some green. Western offers first-timers a small stipend to help offset the cost of the event. Contact Sandee Peebles, Audrey Colletti or Ron Horstman to learn more.
Coal, the most abundant fossil fuel, currently accounts for 52 percent of US electricity generation, and each kilowatt-hour generated from coal requires withdrawal of 25 gallons of water. That means US citizens may indirectly depend upon as much water turning on the lights and running appliances as they directly use taking showers and watering lawns.
Utilities can expect water conservation to play a growing role in their efforts to comply with the Clean Power Plan. In fact, Water/Energy Nexus: Claiming Energy Savings for Water Measures and the Associated Calculations was chosen by utilities as a topic for the pre-forum workshops at the Utility Energy Forum.
Working out these issues will take time, but you don’t have to wait to encourage your customers to save water. Summer is the season for gardening, swimming and—yes—extra showers, so take a moment now to explore Energy Services’ Water Conservation resources. This page is loaded with information about drought management, irrigation and water-saving tips for commercial and residential customers.
In that last category is a new resource from the Southwest Florida Water Management Districtthat could help motivate your customers to get on board with a water conservation program. The Water Use Calculator is an easy-to-use tool that allows the user figure out how much water they consume at home, both individually and as a family.
Most people will be surprised—even a little alarmed—to discover how much water everyday activities use (the Energy Service staff was, and we think about these things a lot). Try placing the link on your website or running it in your online newsletter to get your customers’ attention. Then follow it up with customer communication on tips for cutting down water consumption, such as Water Use it Wiselyfor residential customers. You can find those resources on the Water Conservation page as well.
For many utilities, water conservation is already an important part of their resource management activities. If you have a favorite tip sheet, calculator or strategy for determining savings, share it with Energy Services. Once an esoteric concept, the water-energy nexus is now everybody’s business.