APPA webinar series explores key account development

February 24
March 24
April 23
12 – 1:30 p.m. MST

The American Public Power Association You are leaving WAPA.gov. (APPA) is presenting three webinars based on the new APPA Key Accounts Field Manual, beginning Feb. 24.

The Art of Key Account Program Development and Enhancement will provide practical tips and guidance for public utility key account professionals on the three primary issues encountered when developing and maintaining effective programs:

  • Time
  • Gaining buy-in
  • Financial resources

Participants will also receive a logic model worksheet to help them navigate the process of goal setting and budget development.

The series focuses on getting your utility’s key accounts program aligned with your leadership, your community and your personal skill set. The instructor will discuss how to take ownership of a program and how key accounts professionals can gain support for their efforts.

The webinar topics include:

  • Starting from within—Leveraging individual strengths to develop a key accounts program that fits personal skill sets
  • Discovering clarity—Removing obstacles in order to identify the true need of a key accounts program for specific communities
  • Defining success—Setting proper expectations to ensure success
  • Gaining buy-in—Getting the right people on board to elevate the key accounts program

Webinar instructor Erick Rheam is the coauthor of the key accounts manual, a resource for key account representatives and those who manage a utility’s key accounts program. Rheam currently serves as vice president of business development for Automated Energy, a web-based energy information provider in Bloomington, Indiana. His previous experience in the utility industry includes working as a key accounts coordinator and key accounts manager for municipal utilities in Indiana and Colorado.

This webinar is worth 1.5 Continuing Professional Education (CPE) credits, .2 Continuing Education Units (CEU) or 1.5 Professional Development Hour (PDH) credits in the CPE Field of Study, Specialized Knowledge & Applications. Only participants who register and whose attendance is confirmed by the webinar report log will receive the completion certificate.

The cost for attending the webinar series is $200 for APPA members, or $400 for nonmembers. APPA members may register for individual webinars for $89 per webinar; the individual cost for nonmembers is $179.

Key accounts representatives and program managers can register online or contact Sara Krautbauer at 202-467-2965. Links to all presentations and an audio recording will be sent out shortly after the webinar occurs.