For utility program managers and customer service representatives, keeping up with the latest in program design, implementation and evaluation has become a constant challenge. A new continuing education series from the Association for Energy Services Professionals (AESP) can help them find time for professional development. The new webcast series explores topics like pilot programs, new technologies, changing customer behavior and distributed generation.
The on-demand format provides the convenience of a webinar, but with more depth on the subject matter. Participants can benefit from a customized agenda featuring multiple expert speakers and presentations. You can choose a convenient time and listen to all the presentations at once (3-4 hours) or split up over a couple of days. With AESP’s learning management system, you can pick up right where you left off, and even start over at any point. And, when you pay for a webcast, it is available to you for a full year.
AESP presented the first webcast in the series, All About Pilots – Program Design, Best Practices & Results, on May 15. The three-hour webcast features nine different presentations and 11 speakers covering the essentials of designing and implementing pilots including:
- Key considerations in program design
- Pitfalls to avoid
- Previews of new concepts currently being piloted, including a Zero Net Energy home pilot, a demand management pilot, geotargeting for the agricultural market pilot, and an in-house Ecoconcierge pilot
- Challenges faced and how to overcome them
All About Pilots is available now, however the Q&A board closes after two weeks after the webcast. Upcoming webcasts will focus on:
- Emerging Technologies, coming in July
- Behavior Change, coming in September
- Distributed Energy Resources & Storage, coming in November
It is not necessary to be a member of AESP to use the webcast, but the cost is discounted for AESP members. If you have any questions, please contact the AESP E-Learning Center.
Source: Association for Energy Services Professionals, 5/15/17
The Shelton Group sustainability consultants are launching a new energy-efficiency marketing optimization platform called Do 5 Things.
The idea behind the platform is that Americans who make five or more improvements to their homes are more likely to report their bills went down. On the other hand, people who self-report making three or fewer energy-efficiency improvements also report that their energy consumption and utility costs remain constant or, worse, go up. This phenomenon has resulted in growing apathy toward energy efficiency among consumers, coupled with increasing anger toward power providers. Consumers feel that the energy-saving improvements they made haven’t delivered as promised, and they aren’t interested in investing more time, effort and money in efficiency.
Do 5 Things combines aspects of market segmentation, behavior change and consumer perceptions to increase rebate redemption and encourage people to adopt energy-conserving behaviors. From years of experience doing consumer segmentation in the energy field, the Shelton Group has gained a thorough understanding of key customer segments, their motivations and their barriers.
Do 5 Things could provide utilities with a valuable tool for load management. Visit the site and share your thoughts with us in the comment section. Source: The Shelton Group, 10/25/12
When it comes to energy and the environment, most people want to do the right thing. But how many people actually contribute to improving energy use and environmental impact is another story. Ben Holland of Rocky Mountain Institute knows this better than most. As project manager for RMI’s Project Get Ready, Holland works with cities and industry leaders to promote electric vehicle integration and adoption.
He recently gave a presentation on his work at South By Southwest (SXSW) Interactive, the annual arts and technology conference in Austin, Texas. Initially, Holland was unsure about discussing the seemingly unrelated topic of observed barriers to electric vehicle adoption. But it turns out that the SXSW crowd is ahead of the curve on the subjects of environment and energy use.
“Gamification” and “Big Data” were two buzzwords frequently heard at SXSW earlier this month. The two closely related concepts, when combined, could have significant implications for energy use. Applying principals of gaming to non-game applications may encourage people to change their behavior. Mobile app developers have had great success doing this by incorporating location-based awareness data into their products. What if you could do something similar for energy? Read more. Source: RMI Outlet 3/26/12
EcoAlign, a marketing company focused on energy and the environment, has released the latest Project Energy Code report, Nudges for Energy Conservation.
Defining a nudge as mechanism to promote desirable outcomes while respecting individual choice, the report explains why nudges work, what makes for a good nudge and how utilities can use nudges to create measurable energy conservation savings. The report is part of Project Energy Code, EcoAlign’s research program developed to analyze consumer motivations and engagement regarding energy consumption and the environment from a social sciences perspective.
You can download the report at no charge. EcoAlign is interested in readers’ feedback, and so is Energy Services. Tell us in the “Comments” section if Nudges for Energy Conservation provides you with useful insight in planning your demand-side management strategy.