A look ahead: APPA Customer Connections offers economic development training

Utilities support the economic health of their communities by providing reliable power at affordable rates, but they will discover they have much more to offer at the Customer Connections Conference You are leaving Western's site. Oct. 18-21 in Austin, Texas.

The American Public Power Association (APPA) has put together a full track of economic development sessions for not only utility professionals, but local officials and city staff, board members and regional economic development and marketing specialists, too. All are encouraged to attend the event at the APPA member rate.

Improve key account service
A roundtable session will kick off the economic development track on Monday morning, Oct. 19. Key account and economic development professionals will come together to discuss the best practices for working together toward common goals. Participants will learn how to identify roles and actions, as well as how to collaborate on projects to attract and retain businesses.

Customers Speak is an afternoon panel that brings the large customer into the mix. Representatives from Whole Foods, Samsung Austin Semiconductor and other Austin-based key accounts will talk about what they expect from utilities and what drives customer satisfaction and decisions on location and expansion.

Bring business to town
Strategies for making your community stand out as a business-friendly environment are the focus of two more sessions. Retail Recruitment: Tips and Strategies for Building Stronger Communities looks at proven techniques to recruit and retain retailers and foster local entrepreneurship.

Finding creative solutions and new opportunities in environmental regulations is the topic of Using Sustainability as an Economic Development Tool. Hear from utilities that turned energy efficiency and sustainable innovation into drivers for economic growth.

Set sites high
Location may still be king, but it does not have to be your community’s destiny. On Tuesday morning, Oct. 20, participants will learn from experts how to identify and market to the right sectors, and discover what selectors really want in a site. The session Using Analytics and Visualization to Create Economic Development Opportunities will provide tools for evaluating the assets in your service territory and focusing your economic development efforts.

Later that afternoon, Site Selection Panel: Business Trends 2015 delves deeper into the trends and location priorities currently driving economic development activity in a number of industry sectors. A panel of site locators will talk about what they’re looking for when they visit your community, meet with local leaders and go through the incentives and negotiations process.

Do it right
The final two panels look at best practices in economic development. Successful Economic Development from a Statewide Perspective explores the programs and policies that make Texas one of the best states for business. Economic development representatives from Texas talk about business recruitment and expansion, incentives to expand and cultivate industry clusters and creation of a unified and proactive approach to economic development.

The track raps up Wednesday, Oct. 21 with Utility Economic Development Best Practices: Roundtable Discussion. After hearing about a national survey on the topic and reviewing utility case studies on successful economic development projects, strategies and practices, attendees will have the chance to share their experiences. There will also be a discussion on how utilities measure the value of economic development efforts and how to articulate success.

Public power professionals involved in economic development, key accounts, energy services, marketing, public communications and customer service can contact APPA at 202-467-2921 to learn more about this educational and networking event. The International Economic Development Council You are leaving Western's site. recognizes the Customer Connections Conference as a professional development event and offers continuing education credits to attendees.