Maintaining a successful utility efficiency program involves a never-ending quest to improve the customer experience and evaluate the effectiveness of each measure. Moving its Sustainable Energy Program to the cloud has given Lincoln Electric System (LES) of Nebraska a win on both fronts.
Launched in 2009, the Sustainable Energy Program was intended to show that energy efficiency and demand-side management were viable alternatives to building new generation and buying expensive energy to meet peak demand. “It had a healthy participation rate relative to our expectations from the beginning,” said LES Energy Services Manager Marc Shkolnick. “But you still have to keep refining and evaluating.”
Always room to improve
In its current iteration, the program provides incentives to residential and commercial customers for whole-building sealing and insulation and high-efficiency heat pumps and air conditioners. Lighting and prescriptive energy-efficiency measures are available to commercial and industrial customers, as well.
For end users, participation in the program is simple and straightforward by design. Customers select a participating contractor to install the measure, LES pays the incentive to the contractor when the work is completed and the contractor passes it on to the customer as a credit on their invoice. Beyond searching the online trade ally list, the customer does very little paperwork, and that did not change with the move to the cloud. “The big difference for end users is that the system makes it easier to keep our trade ally list up to date,” Shkolnick noted.
For contractors and utility staff, however, the cloud system has significantly streamlined the process, Shkolnick said. “There was something of a learning curve the first year, with transitioning to a paperless system,” he recalled. “Once the contractors got their information entered, it became much more efficient for them.”
Given that more than 90 percent of the customers who use the Sustainable Energy Program come in through contractor recommendation, LES has a big stake in improving their trade allies’ experience. Make life easier for the people who are driving customer engagement in your efficiency program and your program will become stronger, too.
Learning from data
Evaluation, measurement and verification is one of the greatest challenges of customer program management, and one of the biggest attractions of automating program administration. In the two years since LES converted the Sustainable Energy Program to cloud management, the system has confirmed hunches and revealed trends.
The post-project survey the customers can complete online has proven highly useful to Shkolnick. Air conditioning customers respond at a high 20-percent rate. One question in particular—“How much impact did the incentive play in your choosing the higher-efficiency unit?”—has allowed LES to adjust the deemed energy savings attributed to the program. “You know there are ‘free riders’ who were going to spring for a high-efficiency unit, incentive or not, but we now have a better idea of how many participants that is,” he said.
Another lesson from data is that incentives play different roles in motivating residential customers as opposed to commercial customers. This is a fact that experienced program managers already grasp intuitively, but, “The difference is just stark,” Shkolnick declared. “Businesses clearly look at efficiency as an investment, while a lot of homeowners give as much weight to comfort, convenience and other intangibles.”
A significant number of customers have given their names and addresses on their surveys, allowing LES to contact them for testimonials to include in future outreach. But negative responses are just as valuable. “Customer experience is the part of the program where we have the most control,” explained Shkolnick. “If someone rates their experience as poor, we can contact them, find out what went wrong and use that knowledge to improve our customer service.”
Future is cloud-y
In choosing the cloud system, Shkolnick observed that flexibility was a top priority. “We are in an ever-changing industry, so we needed a system that would be easy to modify from year to year,” he said.
The LES Technology Services department was very helpful in developing the requests for proposal (RFPs) and evaluating bids to ensure that the system was easy to use for trade allies, had robust reporting abilities and had a reasonable price tag. “One thing we learned in the RFP process is that the market space is not overly populated with services targeting utility programs,” Shkolnick acknowledged.
Perhaps software developers will take note and address that gap in the near future. A great deal of industry attention has been focused on systems and devices that track consumer energy use and assist with load management. But LES knows that building more responsive, effective customer programs is just as important, and the cloud has helped the utility do just that.
Source: Public Power Daily