APPA webinar series offers strategies to modernize customer relations

Oct. 31 and Nov. 16
12-1:30 pm MT

As more and more businesses offer instant, effective and personalized communication, customers are naturally going to expect their power providers to do the same—and that is in addition to all the other challenges facing the utility industry.

Web-based customer engagement programs and activities offer public power utilities a way to build ongoing interactive connections with consumers. The American Public Power Association (APPA) is inviting utilities to learn about these opportunities with Customer Engagement: New Tools and Strategies for Modernizing Customer Relations, You are leaving WAPA.gov. a two-part webinar series beginning Oct. 31.

The material is designed to showcase the potential of online solutions for a broad range of utility professionals, from senior executives to renewable and energy service program managers to customer service representatives. Public communications professionals and information and operations technology personnel will also benefit from the webinars.

Oct. 31 – Boosting Community Solar Program Success Through Customer Engagement explores the often misunderstood and undervalued process of strategic, long-term customer engagement and management.

The success of a utility community solar project depends on keeping subscribers happy and committed to the program. Utilities with active community solar programs or those considering implementing one will not want to miss this webinar. Presentations will examine some engagement strategies and tools needed to improve the customer experience while saving valuable internal team resources and bandwidth. Attendees will gain a greater understanding of how to best prepare their teams to transition smoothly to the evolving world at the grid edge.

Nov. 16 – Using Online Customer Engagement Strategies to Improve Satisfaction and Program Participation looks at best practices and lessons learned from implementing digital communications strategies such as personal energy forecasting and customer service representative applications.

Public power officials will use case studies to present proven strategies for using a variety of digital platforms to build customer relationships and drive up energy program participation. Speakers will also address how to create a web presence and digital strategy that will appeal to customers under 35.

The registration for each webinar is $99 for APPA members and $199 for non-members. A discount is available for registering for both webinars, however you can register for the individual events. APPA will be recording the webinars and making them available for playback later in case enrollees miss the live event.

Source: American Public Power Association, 9/25/17