New report finds utilities may lack strategic plan for smart grid communications
In pursuit of a smart grid, many utilities have focused solely on deploying and integrating advanced metering infrastructure. Consumer outreach supporting the technology has been uneven at best.
In late 2011, utilities asked DEFG EcoAlign for research focused on smart grid communications. In response, the marketing agency has published Meta Analysis and Utility Case Studies on Smart Grid Communications, DETech Research Consortium 
.
The report presents a high level summary of detailed analysis of the issues. Researchers drew on case studies from five utilities and a survey of industry experts to establish a baseline of consumer knowledge and identify best practices.
You can download the report free of charge; however, registration is required.
DEFG EcoAlign manages a research consortium of North American energy utilities that seek solutions for energy efficiency, demand response, distributed renewable energy generation initiatives, and optimal use of smart grid assets.
Tags: DEFG EcoAlign, marketing plan, report, Smart grid