Salt River Project exceeded its annual goal of helping residential and commercial customers save energy and money through the Phoenix, Arizona-based utility’s energy-efficiency programs and initiatives.
Last year, SRP’s energy-efficiency programs for both residential and commercial customers provided annual energy savings equal to 2.3 percent of SRP’s retail energy sales. The Fiscal Year 2014 program goal was 1.5 percent of retail sales, so saving 640 million kilowatt-hours—the equivalent annual energy use of 35,000 homes—is quite an accomplishment.
“The energy-efficiency goal is part of our longer term Sustainable Portfolio Objective,” explained Dan Dreiling, SRP director of Market Research and Customer Programs. “SRP established an objective to meet 20 percent of our expected retail energy requirements with sustainable resources by 2020. Sustainable resources include energy efficiency, hydroelectric generation and other renewable generation.”
Energy efficiency is proving to be not only the most cost-effective way for SRP to help customers save energy and money, but also the sustainable resource with the most potential. The largest savings came from the Retail Lighting Program, which offered customers discounted prices on LED and CFL light bulbs. Reduced prices, which SRP provides to several big box retailers and home center stores, drove annual customer purchases to more than 2 million lamps.
Dreiling attributes the program’s considerable success to partnering with large, recognizable retailers, offering a diverse product mix and providing meaningful discounts on popular products. An effective multi-channel marketing campaign helped to spread the word to a relatively young energy-efficiency marketplace.
Cooling and more
Other high-performing programs that contributed to the goal include appliance recycling, Energy Star New Homes and rebates for Energy Star-certified, variable-speed pool pumps and, of course, efficient air conditioners. SRP offers substantial rebates for air conditioners and heat pumps with a seasonal energy efficiency ratio, or SEER, of 15 or higher.
The air conditioner rebate was so attractive that one energy-savvy SRP customer couldn’t resist. “Since I work in Energy Services, I am very aware of our home energy use,” said Western Public Utilities Specialist Patricia Weeks. “For the last several years, we have been watching our utility bills increase, and I suspected that our two 20-year-old, heating-and-cooling units were to blame.”
Weeks purchased two energy-efficient systems that qualified for the SRP rebate last winter. “Our home is more comfortable and our utility bill is averaging $24 less per month compared to last year,” she stated.
Residential customers also increased their comfort and savings with comprehensive home assessments and rebates for services and products such as home duct repair and window shade screens. “In terms of motivation,” Dreiling observed, “we have learned that increasing comfort and convenience is just as important to customers as saving money on their utility bill.”
For ‘bottom liners’
Lighting was the source of most of SRP’s commercial energy savings. Enhanced lighting rebates through Standard Business Solutions, large commercial and industry energy-efficiency projects through Custom Business Solutions and lighting retrofit projects under the Small Business Solutions program collectively saved nearly 179,000 MWhs of energy.
Fry’s Food Stores, a Phoenix supermarket chain, participated in the SRP Business Solutions rebate programs to implement 50 projects in 30 metropolitan stores. So far, the grocery retailer has realized about 1.2 million kWh per year in energy savings. “SRP rebate programs help Fry’s continue to reduce our carbon footprint, which is good for the environment as well as our bottom line,” said Ben Tan, energy manager of Fry’s Food Stores Facilities Engineering.
Dreiling acknowledged that reaching commercial customers with efficiency programs is a challenge for SRP, as it is for so many utilities. “But we are seeing more and more customers moving in this direction,” he noted. “It comes down to demonstrating that efficiency is a value proposition, not only for the organization, but its customers, as well.”
The best advertisement for business efficiency programs is a success story like Fry’s Food Stores, he added.
Perhaps the biggest challenge an energy-efficiency program faces after a successful year is how to build on that success.
While the popular lighting program will continue, SRP plans to put more emphasis on its residential whole-house program in the coming year. Comprehensive solutions for the entire home have a higher price tag than energy-efficient light bulbs, but produce deeper energy savings for the homeowner. “We will continue to offer specific air conditioner-related savings measures, as well,” said Dreiling. “In Arizona, air conditioning is a primary energy consumer so managing that load is key to deferring future resource needs.”
Thanks to commitment and savvy energy planning, SRP seems well prepared for the future. The timetable for meeting its goal of 20 percent sustainable resources by 2020 is already ahead of schedule. Almost 13 percent of its retail energy needs currently come from wind, geothermal, solar, landfill gas, biomass and hydropower, as well as energy-efficiency programs. In balancing reliability, affordability and environmental stewardship, SRP is proving that energy efficiency tips the scale toward success.