Gamifying Energy Use: Observed Trends From SXSW Interactive

When it comes to energy and the environment, most people want to do the right thing. But how many people actually contribute to improving energy use and environmental impact is another story. Ben Holland of Rocky Mountain Institute knows this better than most. As project manager for RMI’s Project Get Ready, Holland works with cities and industry leaders to promote electric vehicle integration and adoption.

He recently gave a presentation on his work at South By Southwest (SXSW) Interactive, the annual arts and technology conference in Austin, Texas. Initially, Holland was unsure about discussing the seemingly unrelated topic of observed barriers to electric vehicle adoption. But it turns out that the SXSW crowd is ahead of the curve on the subjects of environment and energy use.

“Gamification” and “Big Data” were two buzzwords frequently heard at SXSW earlier this month. The two closely related concepts, when combined, could have significant implications for energy use. Applying principals of gaming to non-game applications may encourage people to change their behavior. Mobile app developers have had great success doing this by incorporating location-based awareness data into their products. What if you could do something similar for energy? Read more. Source: RMI Outlet 3/26/12