The Advanced Research Projects Agency-Energy (ARPA-E) has taken up a new project that is a little different from the cutting edge of energy research and development it usually sponsors. Researchers at Stanford University’s H-STAR Institute are seeking a breakthrough on the behavioral side of energy use. The project will explore how people make decisions about energy, what compels their behavior and how people can use energy more efficiently without adversely affecting their lifestyles.
Stanford’s team brings together researchers from communications, engineering, economics, psychology, medicine and computer science. By combining behavioral approaches, product design, computation and technology, researchers aim to reduce average residential energy use by more than 20 percent by encouraging people to be more energy-efficient at home. See the Energy Blog post. Source: EERE Network News, 6/1/11